Ask Lucilla

Privacy Policy

Last Updated: October 20, 2026

Who we are and what this covers. Ask Lucilla is a service of Lucilla, Inc., a Delaware corporation, operated in Canada by its affiliate 16699448 Canada Corporation (Toronto) (together, "Ask Lucilla," "we," "our," or "us"). This Privacy Policy applies to the Ask Lucilla app (Android package com.lucilla.rewards; on iOS, "Ask Lucilla: Local Deals Agent"), the website asklucilla.com, and the Lucilla agent you reach in the app, by text message (SMS) and on WhatsApp. Ask Lucilla finds deals, products and services nearby; businesses get listed, see what customers are asking for, and make promos.

Ask Lucilla is for adults in Canada and the United States. The Lucilla fitness app is a separate service with its own account and its own Privacy Policy at lucilla.app; this policy does not cover it.

Short version. We collect what the features you use need. We do not sell your personal information. You can delete your account in the app. The details below say exactly what each feature collects, who else sees it, and how long we keep it. Companion pages: Data We Collect, Retention & Deletion, Service Providers, Cookie Notice.

1. Introduction

Ask Lucilla is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use Ask Lucilla and our text-message service. We do not sell your personal information.

2. Information We Collect

2.1 Account information

2.2 Location

Ask Lucilla uses your device location only while the app is open. It does not request background location (Android ACCESS_BACKGROUND_LOCATION) and does not track you when the app is closed. With your permission, we use precise and approximate location to:

Location signals recorded with claims (such as accuracy, simulated-location flags and implausible movement between claims) are used to detect location spoofing and fraud, including to train our fraud-detection systems. If you share a location with us over WhatsApp, we record the coordinates and address you share. You can decline or revoke location permission at any time in your device settings; location-based rewards and the map will then be limited.

Public directory. A business's listing can appear in the public directory on asklucilla.com. The directory shows the business's city, province and country, and the street address only if the owner chose to show it. A business that works from home can hide its street entirely; for those listings the map shows an approximate area, not the front door.

2.3 Microphone, voice notes and voice conversations

The microphone is used only when you choose to talk to the Lucilla assistant.

You can revoke microphone access at any time in your device settings.

2.4 Camera and photos

2.5 Conversations with the Lucilla assistant

The Lucilla assistant is an automated AI agent, not a person. It runs on Google's Gemini models through Google Cloud Vertex AI and answers in the app and by SMS and WhatsApp. When you use it, we collect:

2.6 Rewards, claims and redemptions

2.6a Orders, bookings and payments

2.7 Wallet and transaction data

We never receive your biometric data or your passkey. Wallet and send confirmations use your device's own fingerprint, face or screen-lock check; we only receive a confirmation that it succeeded.

2.8 Groups, matching and community events

If you create a matching profile, we collect your display name, photo, activities, availability, travel radius, goal, preferred group size, home location and areas, age, gender and same-gender preference, languages, an "about" line, and favourite places. If you ask to join a hosted event, we collect the answers the host asks for. Messages in matched groups and event chats are stored so members can read them.

2.9 Business accounts

If you operate a business on Ask Lucilla we additionally collect: business name, address, hours, contact details and social links as you provide them; menus, product and event details, and photos you upload or text to us; your staff roster (members' usernames or phone numbers and their roles); your reward campaigns and their configuration, funding and performance; and your plan and billing status (card details for plan fees are held by Stripe, not by us).

2.10 Political campaign rewards

Some rewards are offered by political committees. To claim one you must provide your full name, street address, city, state, postal code and confirm that you are a US person, as required for those rewards. See asklucilla.com/political.

2.11 Device, usage and notifications

Ask Lucilla contains no advertising SDKs, does not read your advertising ID, and does not track you across other companies' apps or websites.

2.12 Phone features you choose to use

These are each asked for at the moment you use them, never up front:

2.13 The shopping agent (browser tasks)

You can ask Lucilla to shop for you on a website — for example, fill a grocery cart. A task runs either on your phone or in a cloud browser: a temporary headless web browser on Google Cloud that runs one task and is then thrown away. For a task we collect and keep, under your account:

Passwords, cards and one-time codes. The agent is built so that it never types a password, card number or one-time code, and never solves a CAPTCHA (it hands the screen to you). The cloud browser does not keep you signed in to any site. Every task starts signed out and asks you to sign in again; any session left over is discarded at the start and end of every task. The saved-login vault is on your phone only. If you choose to save a website login, the app stores the site, username and password in your phone's secure storage (the iOS Keychain, set so it is not synced to iCloud or restored onto another phone, or Android's Keystore). Nothing is written to our servers. It is released only after Face ID, your fingerprint or your passcode, and only to a page of the same website, so a look-alike address gets nothing. It is never shown to the AI model. When a cloud task needs it, the app seals it on your phone so that only that cloud browser can open it, it is typed in once and deleted. Deleting your account deletes everything the shopping agent kept: your task history and pictures, any sealed logins, queued tasks, the delivery identity used for shop checkouts, and buyer details kept for cloud checkouts. Task history and pictures do not expire on their own yet; they stay until you delete your account.

Buying. Paying is off for a task unless you turn it on. When the agent could place an order it shows you an approval card with the exact amount, and it stays inside the limits you set: by default CA$275 per purchase and CA$1,000 per month, with an approval asked for every purchase. Payments go through payment providers (Stripe Link or Crossmint, depending on the store) and the store; we keep the order record and receipt, not your card number.

Watching a task. A task can be watched live in the app, or through a web link that is protected by a signed token and expires within two hours. Anyone who has the link can watch that task until it expires.

2.14 Settings and choices we store

Your notification choices (push, rewards near you, mutes for deals, matches and reminders), agent permission choices (when the agent must ask before acting, which websites you allowed), spending limits, display currency, and your per-business consents and unsubscribes.

3. How We Use Your Information

4. Text Messages (SMS / WhatsApp) & Consent

Messages you ask for. When you text or WhatsApp our number, we reply. Replies to your messages and the transactional messages you ask for — codes, receipts, ticket, booking and order updates, and alerts you request — do not need any further consent.

Optional consent for proactive messages. When you add your phone number in the app, an optional box, unticked by default, asks whether Lucilla's agent may text or WhatsApp you on its own initiative. For customers this covers deal alerts nearby, a heads-up when something you asked for shows up, reminders, and group matches, plus reward emails. For businesses it covers messages when nearby people want what you offer, reminders, group matches and useful finds such as new suppliers, partners and deals, plus emails. The box says: "Optional — not needed to use Lucilla or to buy anything. Automated messages; frequency varies. Msg & data rates may apply. Reply STOP to opt out, HELP for help." You can give the same consent at asklucilla.com/sms or by texting START. Leaving the box unticked never blocks replies to your own messages.

Message and data rates may apply. Message frequency varies. Reply STOP (also UNSUBSCRIBE, CANCEL, END or QUIT) at any time to opt out, HELP for help, or START to opt back in. You can also mute a single category (for example, reply STOP DEALS). Businesses you claim rewards from can also send you their offers; you agree to that separately for each business, when you claim (Section 5.2).

We record when and how you opted in (including the wording you agreed to) and when you opted out. After STOP, we send no further messages except a reply to an emergency message. Promotional messages are not sent between 9 p.m. and 8 a.m. in your local time (estimated from your phone number) and are limited to two in any 24 hours and five in any 7 days; replies to your own messages and transactional messages such as codes and confirmations are not subject to those limits. Over WhatsApp we can only message you within 24 hours of your last WhatsApp message; otherwise we use SMS. WhatsApp messages are delivered through Meta. The full program terms are in the SMS & WhatsApp Terms.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing with subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text-messaging opt-in data and consent; this information will not be shared with any third parties.

Your consent to receive text messages from Lucilla, and the mobile phone number you provide for that purpose, are never sold or rented and are not shared with third parties or affiliates for their own marketing. When you claim a business's reward, the contact details that business may receive come from your Lucilla account under the separate claim disclosure described in Section 5.2; they are not part of the SMS opt-in data or messaging consent described here.

The assistant is automated and is not an emergency service. If you describe an emergency, it replies with the local emergency number (and, in the US and Canada, the 988 crisis line where relevant), but it cannot send help or contact responders.

5. Data Sharing and Disclosure

5.1 What businesses see in the app

Inside Ask Lucilla, a business identifies its customers by their @username. For people who claimed its rewards, a business sees your username, city, the rewards you claimed, when you claimed them and the general area of the claim, and campaign statistics. It does not see your email address or phone number in the app. In addition:

5.2 Claiming a reward: sharing with the business and its offers to you

Claiming a business's reward includes agreeing to hear from that business. This is a condition of claiming, and it is disclosed before you claim:

How your contact details reach a business. In the app, a business sees you only as described in Section 5.1. Your name, email address and phone number are made available to a business only through Lucilla's enterprise business dashboard and emailed campaign reports, and only while that business holds your consent (email for your email address; text messages, with a verified phone number, for your phone number). If that business has connected its own customer-management (CRM) tool to Lucilla, such as GoHighLevel, and switched contact sharing on, the same details may also be sent to that tool, under the same consent and only while it lasts; unsubscribing from the business stops any further sending.

Unsubscribe anytime. You can unsubscribe from any business in the app under You → Businesses you hear from, or by replying STOP to a text. Unsubscribing stops that business's messages through Lucilla and stops further release of your contact details to it; it does not recall details the business already received. Businesses that receive your contact details must use them lawfully (including CAN-SPAM, TCPA, CASL, GDPR, CCPA and PIPEDA where applicable), only for communications about their own business, must honor unsubscribes, and may not sell or share them with unrelated third parties. If you do not want to hear from a business, do not claim its reward — you can still browse its offers.

5.3 Messages we pass between people

5.4 Service providers

We use service providers to run Ask Lucilla. They process data for us under their own terms and may not use it for their own purposes beyond what those terms allow. The full list, with what each one receives, is on the Service Providers page. In short:

5.5 Public blockchain

USDC transfers, reward payouts, ticket escrow, USDC payments and campaign funding are recorded on the Base blockchain (or Arc, where you use it), which is public and permanent. Wallet addresses are pseudonymous, but anyone can see the transactions made by an address.

5.6 Legal requirements

We may disclose information when required by law, to respond to valid legal process, or to protect the rights, property and safety of Lucilla, our users or others.

5.7 Data ownership & sale

6. Blockchain & Cryptocurrency Disclosures

6.1 USDC and your wallet

Your Ask Lucilla wallet is a non-custodial smart wallet that you create and control with a passkey on your device, using Circle's modular wallet infrastructure. We never receive your passkey and cannot move funds out of that wallet. That passkey wallet is the only wallet that is user-controlled. Some accounts also have a wallet that Lucilla manages through Circle on the person's behalf (shown as server-managed in the data download); our servers can move funds in such a wallet, and it is kept when an account is deleted so funds are not stranded. USDC moves on the Base blockchain (and Arc, if you choose it) between users' own wallets, businesses' wallets and Ask Lucilla smart contracts. We do not sell cryptocurrency; if you want to buy USDC, Coinbase sells it to you under its own terms, or you can bring USDC you already own. Ask Lucilla is not a money services business: it does not hold merchants' sales proceeds or the sales tax collected for them. Apart from the specific flows below, we do not hold, transmit or exchange customers' funds on their behalf:

USDC is a digital stablecoin pegged to the US Dollar, issued by Circle Internet Financial. USDC transactions are recorded on the Base blockchain (Ethereum Layer 2), a public ledger. We cannot modify blockchain data once recorded.

6.2 Cryptocurrency risks

6.3 Not financial advice

Lucilla does not provide investment, financial, tax or legal advice.

7. Children's Privacy & Age-Based Access

Ask Lucilla is for adults. You must be 18 or older to create an account or use the Service. It is not directed to children, and we do not knowingly collect personal information from anyone under 18. If we learn a user is under 18, we will delete the account and associated data.

In-person matching with other people is limited to adults (18+). Event hosts may set a higher minimum age for their events, and businesses must verify age at the point of service where the law requires it.

8. Security

Lucilla runs on Google Cloud and Firebase and uses Circle for wallets; these providers maintain independent security certifications such as SOC 2 and ISO 27001. Data is encrypted in transit (TLS) and at rest by these providers. Access tokens for linked services are stored encrypted. Access to production systems is restricted and logged. We also use secure sign-in (Google, Apple, email with phone verification), app-integrity checks, rate limits, and device biometric confirmation for wallet transfers. No system is perfectly secure; if a breach affects your personal information in a way that creates a real risk of significant harm, we will notify you and the regulators as the law requires.

9. Data Retention & Deletion

We keep personal data as long as necessary to provide the service, comply with legal obligations, resolve disputes and enforce agreements. A schedule of what is kept and for how long is on the Retention & Deletion page. Our policy is to blank the text of assistant conversations and text-message logs 24 months after it was written, leaving only a record that a message existed and when; that automatic cleanup is being rolled out in stages, and until it has run over a message the text is kept until you delete your account. In-app voice notes are deleted right after transcription. Some data has no automatic expiry yet and stays until you or the business deletes it: shopping-agent task history, and conversations a business receives through Messenger, Instagram or WhatsApp.

9.1 Deleting your account

You can delete your Lucilla account in the app under You → Delete account, or request it at asklucilla.com/legal/rewards/delete-account. We email you a link to confirm that the request is yours; once you confirm, your account enters a 30-day grace period (you can cancel during it) and is then deleted. You can also ask us to delete specific categories of data (messages, claims, orders, business listings, wallet link, device identifiers) at asklucilla.com/delete-data. Your Ask Lucilla account is separate from any Lucilla fitness app account, so deleting one does not delete the other. You can also ask us to delete your data by writing to support@asklucilla.com.

Deleting your account removes:

What we keep: transaction and other records that applicable law requires us to keep — such as your wallet address(es), USDC transactions, reward claims that paid out USDC, and the identifying details linked to them — are moved to a locked retention store for as long as the law requires and then deleted. On-chain transaction records are public and permanent. You can also delete assistant memory at any time by texting FORGET, and stop all Lucilla texts by replying STOP.

10. Your Rights & Choices

You have the right to:

How to get a copy of your data. In the app, open Settings → Download my data. You get one private file with your own data (profile, conversations, text messages, claims, orders, shops you own and wallet addresses). It leaves out passwords, tokens, secrets and screenshots, and shows connected tools only as connected or not. The download link works for 24 hours, the file is deleted 48 hours after it is made, and you can make one export per hour. The file also lists wallets that Lucilla manages for you, marked as server-managed. You can also write to support@asklucilla.com.

10.1 California residents (CCPA/CPRA)

To exercise these rights, contact us at support@asklucilla.com. We will respond within 45 days.

10.2 European users (GDPR)

Ask Lucilla is offered in Canada and the United States and is not directed at people in the EEA, the UK or Switzerland. If you are located there anyway, you have the rights of access, rectification, erasure, restriction of processing, data portability, objection (including to direct marketing) and withdrawal of consent, and you can use them by contacting support@asklucilla.com.

Legal bases for processing: contract (to provide the service), legal obligation (record-keeping), legitimate interest (fraud prevention, evaluating and improving the service with de-identified conversations, platform security), consent (location, microphone and text messages), and contract and consent for the business offers you agree to receive when you claim a reward (Section 5.2), which you can withdraw at any time.

10.3 Canadian users (PIPEDA and provincial laws)

Canadian users have rights under the Personal Information Protection and Electronic Documents Act and, where they apply, provincial privacy laws, including the right to access, correct, and withdraw consent for the collection and use of personal information, and to complain to the Office of the Privacy Commissioner of Canada. We rely on your consent for the collection, use and disclosure described in this policy, and you can withdraw it (for example by deleting your account), subject to legal and contractual limits.

10.4 Other jurisdictions

Residents of Virginia, Colorado, Connecticut, Nevada, and other states with consumer privacy laws have rights similar to those described above under their respective state laws. Contact us to exercise these rights.

11. International Users

Your data may be transferred to and processed in countries outside your residence, primarily the United States and Canada. Our primary data region is the United States (Google Cloud us-east1). We ensure appropriate safeguards are in place for international transfers, including standard contractual clauses where required.

12. User-Generated Content & Moderation

Ask Lucilla includes content from users and businesses: reviews, event and store chats, group messages, business listings and reward cards. When you report content or a person in the app, block or unblock someone, or reply BLOCK in a masked text thread, we record your account ID, what you reported or blocked, the reason and the time. Appeals for moderation decisions may be sent to social@lucilla.ca.

13. Connected Services You Link (Google, Meta, Stores, Marketing, Bookings, Accounting)

Business owners can link third-party services to their Ask Lucilla business account so that a listing, menu, calendar or inbox stays in step with the tools they already use. Each link is created by the owner through that provider's own sign-in (OAuth) or install flow and can be removed at any time from the Connectors screen or from the provider's own account settings. We store the access tokens that the provider issues, encrypted, and use them only for the features described below. Which services are available at a given time is shown in the Connectors screen; a service marked "coming soon" is not active, and nothing is collected from it until you link it.

13.1 Google services

When an owner links Google Calendar, we read free/busy times and write bookings into the calendar the owner chooses; customers never see calendar contents, only availability. When an owner links Google Sheets, Google Docs or Google Drive, we read only the specific files the owner picks (or pastes a link to) in order to import a menu, price list, supplier order guide or listing photos; we do not scan the owner's Drive. When a business links its YouTube channel we read public video listings only. When an owner links Google Shopping (Google Merchant Center), we send that business's product listings, prices and stock to Google so they can appear in Google's free product listings, and we read the status Google returns for them. Ask Lucilla's use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements: Google user data is used only to provide the feature the owner asked for, is never sold, is never used for advertising, and is never read by a human except with the owner's consent, for security purposes, or as required by law.

13.2 Meta services (Facebook Messenger, Instagram, WhatsApp Business)

When an owner links a Facebook Page, an Instagram professional account or a WhatsApp Business number, messages that customers send to that business are delivered to the Ask Lucilla assistant so the business can answer them by text, and replies are sent back through Meta. We store message content and sender identifiers for that business only as long as needed to run the conversation and the business's order or booking records. We do not post to a business's page or send marketing messages unless the owner asks for it in the assistant. Data received from Meta is handled under Meta's Platform Terms in addition to this policy.

13.3 Point-of-sale, online-store and accounting services

When an owner links Square, Clover, Lightspeed, Shopify, WooCommerce, Toast, Squarespace, Wix, BigCommerce, Etsy, eBay, QuickBooks or Xero, we read the catalogue, inventory, hours and order or sales records needed to keep the listing accurate, to record customer orders in the business's own system, and to summarise sales back to the owner. For an online shop, we may also create a discount code or payment link in the shop's own checkout so a customer's Ask Lucilla deal applies there; the customer pays the shop directly. For Etsy, eBay, Squarespace, BigCommerce, TikTok Shop and the other online marketplaces and stores, we read listings and order totals, order numbers, item names and quantities only. We do not read your customers' names, email addresses, phone numbers, shipping addresses or messages from those orders, and we never write to the marketplace or store account from the order records. We never move money inside those systems and never store card numbers from them.

13.4 Messenger, Instagram and WhatsApp Business messages: the details

This section adds detail to Section 13.2 for businesses that connect a Facebook Page (Messenger), an Instagram professional account or a WhatsApp Business number, and for the people who message those businesses.

13.5 Email, marketing, booking and social services

13.6 Email and SMS invitations for staff

A business owner or manager can invite staff to help run the business account. To do that, the owner enters the staff member's email address or mobile number, and we send an invitation by email or SMS with a link to join (asklucilla.com/join); we send it again only if the owner re-sends it. Invitations expire after 14 days, and the link only works for someone who signs in with the same phone number or email the invitation was sent to. We store the address or number, the role offered, who sent the invitation and whether it was accepted, declined or expired, so the owner can see and cancel pending invitations. We use this contact only for the invitation and the staff account it creates; it is not added to marketing lists and is not sold. The invited person can decline the invitation, and can ask us to delete their details at support@asklucilla.com.

13.7 Removing a link

Unlinking a service stops us reading from it and deletes the stored access token. Content already imported into the listing stays until the owner removes it. Linked-service data is deleted when the business deletes its account (Section 9).

14. AI: the Assistant and the Agents You Connect

The assistant. Ask Lucilla's own assistant runs on Google's Gemini models through Google Cloud Vertex AI. We do not send your conversations to any other AI company. The assistant only takes actions with a consequence (claiming, ordering, paying, changing a listing) after you confirm, and money actions also respect the spending limits you set. Automated fraud and location-spoofing checks may reject a claim; you can contact us to have a rejection reviewed by a person.

AI agents you connect. You can let an AI assistant you already use (for example Claude, ChatGPT or Meta AI / Muse) act on your Ask Lucilla account through our agent connection (an MCP server). You approve that connection yourself, on our sign-in page, and choose what the agent may do: read deals, claim deals, read or update your shop, place orders, or spend from your wallet. Every permission is a separate choice and can be revoked at any time from your account or by disconnecting the agent. Actions with a consequence (claiming, ordering, paying, changing a listing) always ask for confirmation first, and the highest-risk ones — paying a shop, raising the spending limit, approving an agent purchase, refunds — also need your own approval in the app or by replying YES from your own phone, so a connected AI cannot approve them on its own. When an agent acts, we receive the request from the agent provider together with the identity of the connected account; we do not receive your other conversations with that agent, and we do not share your Ask Lucilla data with the agent provider beyond the answer to the specific request. The agent provider's own privacy policy governs what it does with what it shows you.

15. Website, Cookies and Analytics

The asklucilla.com website asks before it uses anything that is not strictly necessary. Google Analytics 4 runs only if you choose "Accept all" or switch Analytics on; until then it is not loaded, and nothing is sent to Google for analytics or stored for it. If you decline, or your browser sends a Global Privacy Control or Do Not Track signal, analytics stay off. Your choice is kept in a first-party cookie for 180 days, and you can change it any time from "Cookie settings" in the footer. We use no advertising cookies, do not sell data and do not show ads. Necessary storage (sign-in, security checks, your choice, and a few items that make forms and pages work) does not need consent. The staff-invitation page uses Google reCAPTCHA, which may set its own cookies on that page. The Cookie Notice lists every cookie and storage item. The app does not use web cookies.

16. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of significant changes via email or in-app notification. Continued use after changes constitutes acceptance.

17. Contact Us

For questions about this Privacy Policy, GDPR / PIPEDA / CCPA rights requests, and data-deletion requests:

For abuse reports, moderation and support: social@lucilla.ca.