Ask Lucilla

Privacy Policy

Last Updated: October 3, 2026

Who we are and what this covers. Ask Lucilla is a service of Lucilla, Inc., a Delaware corporation, operated in Canada by its affiliate 16699448 Canada Corporation (Toronto) (together, "Ask Lucilla," "we," "our," or "us"). This Privacy Policy applies to the Ask Lucilla app (Android package com.lucilla.rewards; on iOS, "Ask Lucilla: Local Deals Agent"), the website asklucilla.com, and the Lucilla agent you reach in the app, by text message (SMS) and on WhatsApp. Ask Lucilla finds deals, products and services nearby; businesses get listed, see what customers are asking for, and make promos.

Ask Lucilla is for adults in Canada and the United States. The Lucilla fitness app is a separate service with its own account and its own Privacy Policy at lucilla.app; this policy does not cover it.

1. Introduction

Ask Lucilla is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use Ask Lucilla and our text-message service. We do not sell your personal information.

2. Information We Collect

2.1 Account information

2.2 Location

Ask Lucilla uses your device location only while the app is open. It does not request background location (Android ACCESS_BACKGROUND_LOCATION) and does not track you when the app is closed. With your permission, we use precise and approximate location to:

Location signals recorded with claims (such as accuracy, simulated-location flags and implausible movement between claims) are used to detect location spoofing and fraud, including to train our fraud-detection systems. If you share a location with us over WhatsApp, we record the coordinates and address you share. You can decline or revoke location permission at any time in your device settings; location-based rewards and the map will then be limited.

2.3 Microphone, voice notes and voice conversations

The microphone is used only when you choose to talk to the Lucilla assistant.

You can revoke microphone access at any time in your device settings.

2.4 Camera and photos

2.5 Conversations with the Lucilla assistant

The Lucilla assistant is an automated AI agent, not a person. It runs on Google's Gemini models through Google Cloud Vertex AI and answers in the app and by SMS and WhatsApp. When you use it, we collect:

2.6 Rewards, claims and redemptions

2.6a Orders, bookings and payments

2.7 Wallet and transaction data

We never receive your biometric data or your passkey. Wallet and send confirmations use your device's own fingerprint, face or screen-lock check; we only receive a confirmation that it succeeded.

2.8 Groups, matching and community events

If you create a matching profile, we collect your display name, photo, activities, availability, travel radius, goal, preferred group size, home location and areas, age, gender and same-gender preference, languages, an "about" line, and favourite places. If you ask to join a hosted event, we collect the answers the host asks for. Messages in matched groups and event chats are stored so members can read them.

2.9 Business accounts

If you operate a business on Ask Lucilla we additionally collect: business name, address, hours, contact details and social links as you provide them; menus, product and event details, and photos you upload or text to us; your staff roster (members' usernames or phone numbers and their roles); your reward campaigns and their configuration, funding and performance.

2.10 Political campaign rewards

Some rewards are offered by political committees. To claim one you must provide your full name, street address, city, state, postal code and confirm that you are a US person, as required for those rewards. See asklucilla.com/political.

2.11 Device, usage and notifications

Ask Lucilla does not access your contacts and contains no advertising SDKs.

3. How We Use Your Information

4. Text Messages (SMS / WhatsApp) & Consent

Messages you ask for. When you text or WhatsApp our number, we reply. Replies to your messages and the transactional messages you ask for — codes, receipts, ticket, booking and order updates, and alerts you request — do not need any further consent.

Optional consent for proactive messages. When you add your phone number in the app, an optional box, unticked by default, asks whether Lucilla's agent may text or WhatsApp you on its own initiative. For customers this covers deal alerts nearby, a heads-up when something you asked for shows up, reminders, and group matches, plus reward emails. For businesses it covers messages when nearby people want what you offer, reminders, group matches and useful finds such as new suppliers, partners and deals, plus emails. The box says: “Optional — not needed to use Lucilla or to buy anything. Automated messages; frequency varies. Msg & data rates may apply. Reply STOP to opt out, HELP for help.” You can give the same consent at asklucilla.com/sms or by texting START. Leaving the box unticked never blocks replies to your own messages.

Message and data rates may apply. Message frequency varies. Reply STOP at any time to opt out, HELP for help, or START to opt back in. You can also mute a single category (for example, reply STOP DEALS). Businesses you claim rewards from can also send you their offers; you agree to that separately for each business, when you claim (Section 5.2).

We record when and how you opted in (including the wording you agreed to) and when you opted out. After STOP, we send no further messages except a reply to an emergency message. Promotional messages are not sent between 9 p.m. and 8 a.m. in your local time (estimated from your phone number) and are limited to two in any 24 hours and five in any 7 days; replies to your own messages and transactional messages such as codes and confirmations are not subject to those limits. Over WhatsApp we can only message you within 24 hours of your last WhatsApp message; otherwise we use SMS. WhatsApp messages are delivered through Meta.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing with subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text-messaging opt-in data and consent; this information will not be shared with any third parties.

Your consent to receive text messages from Lucilla, and the mobile phone number you provide for that purpose, are never sold or rented and are not shared with third parties or affiliates for their own marketing. When you claim a business's reward, the contact details that business may receive come from your Lucilla account under the separate claim disclosure described in Section 5.2; they are not part of the SMS opt-in data or messaging consent described here.

The assistant is automated and is not an emergency service. If you describe an emergency, it replies with the local emergency number (and, in the US and Canada, the 988 crisis line where relevant), but it cannot send help or contact responders.

5. Data Sharing and Disclosure

5.1 What businesses see in the app

Inside Ask Lucilla, a business identifies its customers by their @username. For people who claimed its rewards, a business sees your username, city, the rewards you claimed, when you claimed them and the general area of the claim, and campaign statistics. It does not see your email address or phone number in the app. In addition:

5.2 Claiming a reward: sharing with the business and its offers to you

Claiming a business's reward includes agreeing to hear from that business. This is a condition of claiming, and it is disclosed before you claim:

How your contact details reach a business. In the app, a business sees you only as described in Section 5.1. Your name, email address and phone number are made available to a business only through Lucilla's enterprise business dashboard and emailed campaign reports, and only while that business holds your consent (email for your email address; text messages, with a verified phone number, for your phone number).

Unsubscribe anytime. You can unsubscribe from any business in the app under You → Businesses you hear from, or by replying STOP to a text. Unsubscribing stops that business's messages through Lucilla and stops further release of your contact details to it; it does not recall details the business already received. Businesses that receive your contact details must use them lawfully (including CAN-SPAM, TCPA, CASL, GDPR, CCPA and PIPEDA where applicable), only for communications about their own business, must honor unsubscribes, and may not sell or share them with unrelated third parties. If you do not want to hear from a business, do not claim its reward — you can still browse its offers.

5.3 Messages we pass between people

5.4 Service providers

5.5 Public blockchain

USDC transfers, reward payouts, ticket escrow, USDC payments and campaign funding are recorded on the Base blockchain (or Arc, where you use it), which is public and permanent. Wallet addresses are pseudonymous, but anyone can see the transactions made by an address.

5.6 Legal requirements

We may disclose information when required by law, to respond to valid legal process, or to protect the rights, property and safety of Lucilla, our users or others.

5.7 Data ownership & sale

6. Blockchain & Cryptocurrency Disclosures

6.1 USDC and your wallet

Your Ask Lucilla wallet is a non-custodial smart wallet that you create and control with a passkey on your device, using Circle's modular wallet infrastructure. We never receive your passkey and cannot move funds out of your wallet. USDC moves on the Base blockchain (and Arc, if you choose it) between users' own wallets, businesses' wallets and Ask Lucilla smart contracts. Ask Lucilla is not a money services business: it does not hold merchants' sales proceeds or the sales tax collected for them. Apart from the specific flows below, we do not hold, transmit or exchange customers' funds on their behalf:

6.2 Cryptocurrency risks

6.3 Not financial advice

Lucilla does not provide investment, financial, tax or legal advice.

7. Children's Privacy & Age-Based Access

Ask Lucilla is for adults. You must be 18 or older to create an account or use the Service. It is not directed to children, and we do not knowingly collect personal information from anyone under 18. If we learn a user is under 18, we will delete the account and associated data.

In-person matching with other people is limited to adults (18+). Event hosts may set a higher minimum age for their events, and businesses must verify age at the point of service where the law requires it.

8. Security

Lucilla runs on Google Cloud and Firebase and uses Circle for wallets; these providers maintain independent security certifications such as SOC 2 and ISO 27001. Data is encrypted in transit (TLS) and at rest by these providers. Access to production systems is restricted and logged. We also use secure sign-in (Google, Apple, email with phone verification), app-integrity checks, and device biometric confirmation for wallet transfers.

9. Data Retention & Deletion

We retain personal data as long as necessary to provide the service, comply with legal obligations, resolve disputes and enforce agreements.

9.1 Deleting your account

You can delete your Lucilla account in the app under You → Delete account, or request it at asklucilla.com/legal/rewards/delete-account. For web requests we email you a link to confirm; once confirmed, your account enters a 30-day grace period and is then deleted. Your Ask Lucilla account is separate from any Lucilla fitness app account, so deleting one does not delete the other. You can also ask us to delete your data by writing to support@asklucilla.com.

Deleting your account removes:

What we keep: transaction and other records that applicable law requires us to keep — such as your wallet address(es), USDC transactions, reward claims that paid out USDC, and the identifying details linked to them — are moved to a locked retention store for as long as the law requires and then deleted. On-chain transaction records are public and permanent. You can also delete assistant memory at any time by texting FORGET, and stop all Lucilla texts by replying STOP.

10. Your Rights & Choices

You have the right to:

10.1 California residents (CCPA/CPRA)

To exercise these rights, contact us at support@asklucilla.com. We will respond within 45 days.

10.2 European users (GDPR)

If you are located in the European Economic Area, United Kingdom or Switzerland, you have the rights of access, rectification, erasure, restriction of processing, data portability, objection (including to direct marketing) and withdrawal of consent.

Legal bases for processing: contract (to provide the service), legal obligation (record-keeping), legitimate interest (fraud prevention, evaluating and improving the service with de-identified conversations, platform security), consent (location, microphone and text messages), and contract and consent for the business offers you agree to receive when you claim a reward (Section 5.2), which you can withdraw at any time.

To exercise these rights, contact support@asklucilla.com.

10.3 Canadian users (PIPEDA)

Canadian users have rights under the Personal Information Protection and Electronic Documents Act, including the right to access, correct, and withdraw consent for the collection and use of personal information.

10.4 Other jurisdictions

Residents of Virginia, Colorado, Connecticut, Nevada, and other states with consumer privacy laws have rights similar to those described above under their respective state laws. Contact us to exercise these rights.

11. International Users

Your data may be transferred to and processed in countries outside your residence, primarily the United States and Canada. We ensure appropriate safeguards are in place for international transfers, including standard contractual clauses where required.

12. User-Generated Content & Moderation

Ask Lucilla includes content from users and businesses: reviews, event and store chats, group messages, business listings and reward cards. When you report content or block someone, we record your account ID, what you reported or blocked, the reason and the time. Appeals for moderation decisions may be sent to social@lucilla.ca.

13. Connected Services You Link (Google, Meta, Point of Sale)

Business owners can link third-party services to their Ask Lucilla business account so that a listing, menu, calendar or inbox stays in step with the tools they already use. Each link is created by the owner through that provider's own sign-in (OAuth) and can be removed at any time from the Connectors screen or from the provider's own account settings. We store the access tokens that the provider issues, encrypted, and use them only for the features described below.

13.1 Google services

When an owner links Google Calendar, we read free/busy times and write bookings into the calendar the owner chooses; customers never see calendar contents, only availability. When an owner links Google Sheets, Google Docs or Google Drive, we read only the specific files the owner picks (or pastes a link to) in order to import a menu, price list, supplier order guide or listing photos; we do not scan the owner's Drive. When a business links its YouTube channel we read public video listings only. Ask Lucilla's use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements: Google user data is used only to provide the feature the owner asked for, is never sold, is never used for advertising, and is never read by a human except with the owner's consent, for security purposes, or as required by law.

13.2 Meta services (Facebook Messenger, Instagram, WhatsApp Business)

When an owner links a Facebook Page, an Instagram professional account or a WhatsApp Business number, messages that customers send to that business are delivered to the Ask Lucilla assistant so the business can answer them by text, and replies are sent back through Meta. We store message content and sender identifiers for that business only as long as needed to run the conversation and the business's order or booking records. We do not post to a business's page or send marketing messages unless the owner asks for it in the assistant. Data received from Meta is handled under Meta's Platform Terms in addition to this policy.

13.3 Point-of-sale, e-commerce and accounting services

When an owner links Square, Clover, Lightspeed, Shopify, WooCommerce, Toast, QuickBooks or Xero, we read the catalogue, inventory, hours and order or sales records needed to keep the listing accurate, to record customer orders in the business's own system, and to summarise sales back to the owner. For an online shop, we may also create a discount code or payment link in the shop's own checkout so a customer's Ask Lucilla deal applies there; the customer pays the shop directly. We never move money inside those systems and never store card numbers from them.

13.4 Messenger, Instagram and WhatsApp Business messages: the details

This section adds detail to Section 13.2 for businesses that connect a Facebook Page (Messenger), an Instagram professional account or a WhatsApp Business number, and for the people who message those businesses.

13.5 Email and SMS invitations for staff

A business owner or manager can invite staff to help run the business account. To do that, the owner enters the staff member's email address or mobile number, and we send an invitation by email or SMS with a link to join (asklucilla.com/join); we send it again only if the owner re-sends it. Invitations expire after 14 days, and the link only works for someone who signs in with the same phone number or email the invitation was sent to. We store the address or number, the role offered, who sent the invitation and whether it was accepted, declined or expired, so the owner can see and cancel pending invitations. We use this contact only for the invitation and the staff account it creates; it is not added to marketing lists and is not sold. The invited person can decline the invitation, and can ask us to delete their details at support@asklucilla.com.

14. AI Agents You Connect

You can let an AI assistant you already use (for example Claude, ChatGPT or Meta AI / Muse) act on your Ask Lucilla account through our agent connection (an MCP server). You approve that connection yourself, on our sign-in page, and choose what the agent may do: read deals, claim deals, read or update your shop, place orders, or spend from your wallet. Every permission is a separate choice and can be revoked at any time from your account or by disconnecting the agent. Actions with a consequence (claiming, ordering, paying, changing a listing) always ask the agent to confirm with you first. When an agent acts, we receive the request from the agent provider together with the identity of the connected account; we do not receive your other conversations with that agent, and we do not share your Ask Lucilla data with the agent provider beyond the answer to the specific request. The agent provider's own privacy policy governs what it does with what it shows you.

15. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of significant changes via email or in-app notification. Continued use after changes constitutes acceptance.

16. Contact Us

For questions about this Privacy Policy, GDPR / PIPEDA / CCPA rights requests, and data-deletion requests:

For abuse reports, moderation and support: social@lucilla.ca.