About us

We’re changing how local advertising works.

Ads charge for clicks and guess at visits. We want every shop, on the street or online, to get customers who asked for what it sells, and to see each one who walks in. Built in Hamilton, Ontario.

The customer asks first. People already ask ChatGPT and their phones where to go. 45% of US consumers now use AI tools for local recommendations, up from 6% a year earlier.¹
Count people, not clicks. Every claim is a one-time code used once at the counter, so a shop sees who came in.
Every shop gets what a chain has. A barber or a shawarma place can run deals, loyalty and creator codes by text, with no agency and no ad budget.

The team

SB Founder and CEO

Designs and writes the product, from this website to the texting agent, the apps, the business dashboard and the AI connectors, and lists the first Hamilton shops by hand. Passionate about local commerce, consumer apps, fintech and stablecoins, generative AI and agentic systems. A text to our number reaches the person building it.

Designed location-only rewards. A business draws a zone anywhere on Earth and drops a reward, including USDC stablecoin, that unlocks only for people standing inside it.
US patent pending on the Lucilla platform (provisional application, 96 claims).
Google Cloud Startups Innovate Program (June 2025) and the Google for Startups Cloud Program.
Invited to The Pitch by Deel in New York, held at J.P. Morgan, after an application Deel said scored highly among 35,000+ startups.
Won the DeFi / Financial Applications track at HackCanton Season 2.
Founder University, Cohort 10 (2025), Jason Calacanis’s program at LAUNCH.
Member of the Agentics Foundation, Toronto chapter.

Programs and partners

Programme and network membership is not an endorsement of Ask Lucilla.

Contact

Send us a message Form

Email us in Gmail support@lucilla.ca

To list a shop or find a deal, text our agent at +1 (314) 237-4046. It is an AI agent, not our inbox.